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The Secret to Keeping Your Reader’s Attention

Attention is the currency of this century. If you know how to keep attention, it’s just a matter of time before you start getting money too.Have you ever wondered why some articles and sales pages are so good at keeping the readers’ attention, prompting them to buy?I’m here to tell you that you most certainly can. If you want to learn the secrets, then this article is for you.

Create Bonds like James BondWhat is James Bond good at? Bond is good at forming bonds. He is a smooth operator.In order to gain and keep attention, having an emotional bond between you and the audience is necessary. Make your audience relate to you. How? By sharing common traits, thinking behaviours, pain points and many more.Once you’ve formed an emotional bond with your audience, they will be paying very close attention to every word you say.

Surprise!Ask anyone on the streets how long does the goldfish retain its memory, and they’ll probably answer it’s three seconds.Actually, goldfish can remember things for months.I’m sure it came as a surprise to most of you. Would you continue reading on for the explanation? Highly likely.Don’t be afraid to make surprising statements. Catch your audience off guard. Make them desire to know more. Poke their curiosity.

Don’t Show All of Your Cards At OnceHumans are naturally curious. They want to know things they don’t know. Having unanswered questions is almost as bad as starving for five days straight. That’s why we should not give our readers the answer immediately and leave them hanging with questions on purpose.

Greatest Writing AdviceShow, don’t tell. You’ve probably heard your English teachers giving this advice at school. It’s as true as time. Let me highlight the difference between telling and showing (do you see that I’m showing you instead of just telling?).Telling: She was angry.Showing: Her face turned red, and she slammed the door behind her.Remember - show, don’t tell.

Final ThoughtsWrite with these 4 tips to not only keep your reader’s attention, but also buy from you.If your articles or sales pages feel “meh” and don’t pack a punch, keep working on them until they do! Your writing is the gateway to making the sky rain money—make them count!Talk soon,
StellaP.S. Want me to show you exactly how to create articles and sales pages that sell? Fill out this form for a free strategy session—no cost, no obligation. Just actionable advice that’ll get you more attention and sales.

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How to Craft an Offer For Your Ads
so It’s Almost Impossible Not to Buy From You

The vast majority of advertisements do not make the prospects act.Every ad needs to have an offer. It should make them DO something.Whether you’re selling furniture, cars, groceries, or carpentry service, the offer is the determining factor of your prospects buying from you or buying from your competitors.

Instantly crush the trust barrier between your product and the prospectsDo you know why guarantees are so powerful?It’s because it SHOWS that you trust your product will provide so much value to its buyers, it doesn’t make sense to refund it. You are projecting your confidence and that in turn helps you gain more trust from your prospects easily.Many businesses don’t have guarantees. That’s why you’ll immediately stand out from your competitors just by offering it.

Two things that make prospects act instantlyIn order to create the need in our prospects’ minds, we have to include one or two of these elements:-> scarcity
-> urgencyIt creates a powerful effect on them and makes them want our product now!The way to go about it is to mention a limited number of stock is available and if they don’t buy it now, it will sell out. Or give a promotion/bonus that ends on a certain day and date.

Bonus: BonusesCome on now, who doesn’t love a bonus? Prospects would be over the moon if they hear that you’re offering a bonus.Your bonus could be a free booklet or an add-on with a discounted price.

Perfect offer examples- 30-Day Transformation Guarantee + Limited-Time Bonus Access to VIP Group
- Complete Digital Marketing Mastery + Fast-Action Bonus (Enroll by Friday)
- Get Your Dream Website + Limited-Time Discount & Free SEO SetupIn conclusion, your offer needs to create an appeal for the prospects. The way you do that is by giving a guarantee, set an urgency/scarcity and give out a bonus.Talk soon,
StellaP.S. Want me to come up with Irresistible Offers for your ads? Get in contact with us today by filling in this form.

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How to Write Headlines
That Sell in 2024

Imagine a world where you could blink and instantly create headlines that make your prospects click.It would be amazing, and the best part is that it’s really easy to do once you go over these steps…Because every single attention-grabbing headline was created from this ‘checklist’ that I’m about to show you.When you don’t follow the ‘checklist,’ this will be the quality of your headline, which calls for major improvements:

95.4% of a business’ marketing problems can be fixed by altering the headline, so if you’re looking to create killer headlines that sell, then this is for you.

Headlines That Make Your Prospects Die or BuyBy ‘die,’ I mean they don’t click on your stuff and move on instead.The rule of thumb is that you only have a split second to get their attention. Your headline has to make them click and shout ‘Yes, I’m interested!’ Or they die like sunflowers without the sun. Give your prospects a valid reason to click.Here’s an easy headline test: go over your headlines and figure out whether they trigger your prospects to do anything in response. Or do they die due to unclear, uninteresting headlines?

‘Headlines That SELL’ Checklist1. What does your prospect want to see?
The latest Taylor Swift music video? Highly unlikely.Think about what their problem is and how you just might be the perfect solution to them.
Be the North Star to the sailors in the darkest hours amidst heavy storms before the invention of compasses.2. Why would they pay attention?
Yeah, they enjoy watching cute animals videos, but we can’t pretend we’re animals and act cute to get their attention, can we?This is where your solution comes in. Show them how you could solve their problems and why other solutions won’t work as well as yours.3. How to filter out a good prospect?
Do you sell shoes to people with no feet? Or steak to vegetarians?In order to effectively filter our prospects, we need to be clear about the problem we want to solve for them and the product/service that we’re offering.

Examples of Headlines That Gets Prospects Excited (Not in an ADHD way)- Your home sold within 94 days, or we pay you $1,500.
- How to easily get more clients without increasing your ad budget.
- Four little-known tricks to get a higher mortgage.
- Finally, a definitive solution for the crippling effects of burnout.For now, try this out and be amazed at the difference it makes.Talk soon,
StellaP.S. Want me to come up with The Ultimate Headline That Sells for your ads? Get in contact with us today by filling in this form.

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How to get clients to do
what you want

Even flat-earthers agree that the opening of the sales process is the most important, but many of us forgot that the ending is crucial as well. That explains why even when the sales pitch seems flawless and the ideal audience is hooked, they are still not buying. The difference between your audience buying or not has a lot to do with your CTA (call to action, not cats talk ass).This may come to you as a surprise - your audience doesn’t know what to do if you don’t tell them what to do! In this article we will work on your CTA, which will increase your rate of closing by 85.3%.

Be specific like giving instructions to kindergartenersYou should give your audience super clear instructions on what to do. Make it as specific as possible, so they won’t have to think too much about it. Don’t make it big, don’t make it confusing. If you confuse the audience, you will lose the audience.

ActionableThe CTA has to be doable and rational.Book a free assessment. ✅
Land on the moon. ❌

Time-dependentDo you complete your homework right after it’d been assigned or do you start doing it on the day it was due? Would you even do it if there was no deadline? The same logic applies to our CTA. We must give our audience a time limit or else they will never do anything.

Examples"Offer Ends Tonight – Don’t Miss Out!"
"Book a Free Consultation Now!"
"Download Now – It's Free!"
"Join the Event – Limited Seats!"Now go out there and make money rain from the sky.Talk soon,
StellaP.S. Get in touch with us and we’ll take a look at your copy for free.